September is Childhood Cancer Awareness Month and an international business that is based in Ottawa, has been working behind the scenes to support the effort. In recognition of Childhood Cancer and to raise further awareness, Kalmar Ottawa, has wrapped one of their trucks and has done a reverse auction with their dealer network. They announced that twice USA was the winner with a record breaking bid and due to the high amount of participation, they also accepted the runner ups bid and have wrapped a second truck for a metro airport truck.
Kalmar officials say they will release a full write up of the campaign soon, their motivation behind it and how much was raised through their dealers. You can see a picture of the trucks on the KOFO Facebook page.