LAST YEAR WAS A HUGE UPGRADE FROM 2020 AS FAR AS CANDY SALES AND HALLOWEEN PARTICIPATION IN GENERAL. NOT BEING LOCKED DOWN HELPS! THIS YEAR WE EXPECT IT TO BE FULL-ON NORMAL-SIZED HALLOWEEN AGAIN. ACCORDING TO THE NATIONAL RETAIL FEDERATION, HALLOWEEN CANDY SPENDING SHOULD HIT A WHOPPING $3.1 BILLION THIS YEAR! THAT’S A NEW ALL TIME HIGH. OVERALL HALLOWEEN SPENDING IS PREDICTED TO BE OVER $10.6 BILLION. UP 5% OVER LAST YEAR.
BUT, WHAT TYPE OF CANDY IS THE MOST POPULAR. IN KANSAS, BASED ON PURCHASES FROM LAST YEAR, IT WAS M&MS, FOLLOWED BY REECES PIECES AND THEN HERSHEY’S MINI BARS. NATION WIDE, THE MOST POPULAR HALLOWEEN CANDY WAS REESE’S CUPS, FOLLOWED BY SKITTLES AND M&M’S IN THIRD PLACE. STARBURST AND HOT TAMALES ROUNDED OUT THE TOP 5. OH, AND BY THE WAY, THE SURVEY ALSO SAYS THAT 50 PERCENT OF PARENTS STASH SOME HALLOWEEN CANDY TO ENJOY LATER IN THE YEAR. I….WOULD BE ONE OF THOSE PARENTS.
