Saying “mary jane” instead of marijuana makes more sense now. For the first time, more women are consuming cannabis than men, leading to a major shift in how companies market their products, Reuters reported. Women make up 55% of users on the weed-centric app Jointly, while women aged 19 to 30 are blazing more often than men in the same age group, per a survey from the US National Institute on Drug Abuse (NIDA).
Experts say this could be due to the rise in using cannabis to treat anxiety, which is more common in women than men. As a result, pot companies are reportedly devoting more resources to products that are popular with women and rebranding to appeal to the new majority of their consumers.
