Today, November 14th, the International Division of the Kansas Department of Commerce launched the Kansas Global Business Expansion, or, the K-globe program. The program merges two formerly separate programs – the Kansas International Trade Show Assistance Program and the Kansas International Trade Marketing Assistance Program into one international business development-focused grant. It will provide Kansas businesses with resources to expand their sales internationally, putting their products and services in front of a much larger marketplace.
The focus will be small and medium sized businesses who want to exhibit products internationally at trade shows and conferences. The new program provides companies with a reimbursement for 50% of eligible direct expenses up to $10,000 per fiscal year. The Commerce Department says 95% of potential customers for Kansas products and services are outside the United States. The goal is to give them the opportunity to effectively capture this international market share and bring revenue home from abroad.