Whether you like her music or not,Taylor Swift’s influence has extended into unexpected areas and, it’s not just football. More and more people are tuning into Chiefs football games, just knowing they will get to see her sometime during the broadcast. Swift’s relationship with tight end Travis Kelce is an impact seen on and off the field. Local businesses are seeing an increase in foot traffic and millions of new fans… including a growing female audience… tuning in for game days. Author of the book “Swiftynomic”, Misty Heggeness on the effects:
Beyond the numbers, Swift’s appearances have created unforgettable moments for fans. Whether fans are there for football or to see Taylor Swift, herself, the excitement has turned into tangible benefits for the Kansas City area.
