Ever notice how much better fast food looks on commercials and print advertisements? Perfectly made, crisp lettuce, thick juicy tomatoes, huge slices of bacon, then you get your food at the drive through and it looks like your 5 year old made it? With practically nothing? Well, finally people are suing over it. Over the past few years, lawyers have been bringing class action suits against fast food companies, alleging that they’re misrepresenting food in their marketing. Cases against Taco Bell, Wendy’s, McDonalds, Burger King and Arby’s.
The complaints feature images of food marketing alongside shots of their real-life counterparts. In the ads, burgers look tall, heaped with meat and cheese, topped with golden, rounded buns. But in the photos of burgers bought from a real fast food location, they’re flat, with meat and cheese barely peeking out of limp, white buns. Tacos and crunchwraps are no different: essentially arguing that food in ads appears more bountiful than what customers actually get. Don’t expect a huge sum to be paid to you or any of the plaintiffs. All they want is for the real food to look more like advertisements.
