In one of those hard to believe, we’ll see about that announcements, the Lego Corporation says they are working to become more eco friendly and build a more “sustainable future” by using more eco-friendly materials to create its plastic bricks by 2026. The Lego Company wants the material it uses to create its bricks to be made from 50% recycled or renewable material within the next two years. The company has been working on creating a Lego brick without using virgin fossil fuel for eight years.
To accomplish its eco-friendly goal of bringing down the fossil fuel content of bricks in time, Lego will pay 70% more for more certified renewable resin. Now, here’s the, “we’ll see about that” statement: Lego says it will absorb the cost instead of passing it to consumers, and Lego sets will not see an increase in price because of the swap in the material.
Lego’s search for a plastic alternative comes amid growing concerns over plastic pollution and microplastics and their negative impact on the world’s ecosystem.
